Military debuts in the handheld market


12 posts in this topic

Posted

KARACHI:

The newest entrant in the market for tablets and eBook readers – dominated by the likes of Apple, Amazon and Samsung – is none other than the Pakistani military.

The Pakistan Aeronautical Complex (PAC) Kamra, whose self-described mission is “to produce and support weapon systems for a high state of operational readiness of the Pakistan Air Force (PAF)”, has started up a new commercial venture with a Chinese company, which an official told The Express Tribune was to “strengthen the national economy”.

The first three products produced by PAC are a computing tablet, a notebook and an eBook reader.

A press release issued at the launch of the project on December 29 notes that “for the joint production of JF-17, PAF had established sufficient facilities which are appropriate for the production of both defence and commercial products.”

The PAC official, who asked not to be named, told The Express Tribune that the joint venture with the Chinese company Innavtek had taken off with the initial offering of three products. “We plan to expand this in the future.”

The venture website, cpmc.pk, states that “Innavtek jointly developed two products with Avionics Production Factory which are successfully flying on fleet of our JF-17 aircraft and three more products are under co development phase.”

The official said that while PAC would manufacture the products, marketing was Innavtek’s responsibility.

He said the products were initially being marketed in Rawalpindi, but modalities needed to be finalised so it could expand to other cities including Lahore and Karachi. “We will get in touch with courier companies to see if we can reach a deal to transport them,” he said.

The competitively priced products, he said, have several benefits because they are being manufactured in Kamra. “It comes with a joint one-year warranty of PAC and Innavtek. Because PAC is producing it, it will ensure quality. We will also provide backup support,” the official said. In the first stage of this venture, PAC will manufacture the products locally but there are plans for an exchange of personnel to be trained in China and Pakistan respectively.

PAC’s plan to “strengthen the national economy” via its new commercial venture means it has to capitalise on “current trends”.

Jehan Ara, the president of the Pakistan Software Houses Association (PASHA), said she was unaware of the venture. She was skeptical that customers would buy PAC’s products just because they were manufactured by the Pakistani military. “People with a fixed budget will test products, read reviews and get recommendations from friends and then buy something. They don’t buy just because of a name. They will test it out of curiosity and put up reviews etc.” She also said governments around the world and in Pakistan buy computers from vendors based on pricing and reliability, and should not be forced to buy from a specific vendor.

Source: http://tribune.com.pk/story/331525/from-kamra-to-karachi-via-the-chinese-military-debuts-in-the-handheld-market/

Website of company: www.cpmc.pk

PAC-PAD 1

PacPadangle-165x300.png

Pac-Pad-Table-1008x1024.jpg

Price rumored to be Rs. 15000

PAC-eBOOK 1

PacEBookangle1-300x228.png

Price rumored to be Rs.8500

PAC-nBOOK 1

nbook-with-Windows-7-300x204.jpg

Price rumored to be Rs.23,900

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Posted

I am surprised and rather dismayed. I agree with what is quoted as being from Jehan Ara.

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Posted

^My thread posting time was 01:21 PM

And this thread was posted at 01:28 PM

You locked my thread by replying:

Duplicate thread. Closing.

I think title of the thread "!!!پاکستانی فوج کے خرچے پورے نہیں ہو رہے" was irritating. :)

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Posted

the products look promising.

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Posted (edited)

The prices are indeed competitive. Much lower than any comparable product that is available in the market today. But the marketing needs to be top notch for these products to be a commercial success. They must be available at all local mobile and computer stores and there should be an A class website for online buying. Otherwise there is no way people are going to go out looking for these things in some stupid PAC office somewhere.

2ndly, they need to market their stuff outside of Pakistan. They need to find a marketing partner for EU, US, Asia Pacific etc where there is more demand for such things. I am no marketing guy but I can just see the possibilities of great success overseas.

Last but not the least, if they can make a Tablet, they can make a smart phone. Soon enough 3G and 4G licenses would be auctioned in Pakistan. So it would be a really good idea to make provision for a sim card in their tablet. Also they should launch a dedicated Android smart phone with 3G. That's going to be a real success because people in Pakistan are not really interested in Tabs like iPad or Samsung Galaxy but the craze is there for smart phones. If they can launch Android smart phones for less than Rs. 10,000 or close then its going to get real interesting because the closest smart phone to this price range we have here at the moment is Samsung Galaxy Y for Rs. 13,500.

Edited by Keanu

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Posted

Just read this

India's $35 Aakash Tablet Comes Apart

BY Nidhi SubbaramanFri Feb 3, 2012

Months after India's healthily anticipated $35 tablet was first unveiled, its owners are embroiled in a spat that is raising questions about its future.

http://www.fastcompany.com/1813821/india-35-dollar-aakash-tablet-woes

So this is going to be Pakistani aakash... or :unsure:

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Posted

Finally, a true iPad competitor. We will give Apple a run for its money. Samsung, HTC etc should learn a thing or two from us.

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Posted

You guys should check out the specs of these devices. I think they are ridiculous. Some specs look downright stupid. Such as:

A 10 inch notebook with 1920x 1080 resolution but a display of WXGA??? WXGA has a resolution of 1280 x 768 as per Wikipedia here: http://en.wikipedia.org/wiki/Graphic_display_resolutions#WXGA_.281280.C3.97768.29

A ebook reader with a 16:9 display??? What?? The ebook reader has a reading time of 5 hours, music time of 4 hours and a video time of 5 hours?? Video time? On an ebook reader? And it has a TFT screen. Lol! :rolleyes:

A shame indeed. They are just importing these cheap products from China and plastering their branding as if they have made it themselves. <_<

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Posted

You guys should check out the specs of these devices. I think they are ridiculous. Some specs look downright stupid. Such as:

A 10 inch notebook with 1920x 1080 resolution but a display of WXGA??? WXGA has a resolution of 1280 x 768 as per Wikipedia here: http://en.wikipedia....280.C3.97768.29

A ebook reader with a 16:9 display??? What?? The ebook reader has a reading time of 5 hours, music time of 4 hours and a video time of 5 hours?? Video time? On an ebook reader? And it has a TFT screen. Lol! :rolleyes:

A shame indeed. They are just importing these cheap products from China and plastering their branding as if they have made it themselves. <_<

atleast they start assembling these here. what about the ram 256 when a Rs 15000 phone has got 290 MB of usable ram.

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Posted

FML, I have to see this day when Pakistan Military is so rich by taxing common people of Pakistan that they are now going to create consumer electronics? :( :( :(

THIS IS HOW THEY USE MY TAX MONEY. FML. :( We, common Pakistanis, give taxes from our "Rotti" so that they (Pakistan Military) can protect us from enemies, NOT for doing business, driving in latest model cars, living in protected colonies. FML. :(

:( Everybody should read Military Inc. by Ayesha Siddiqa. :(

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Posted

^MASHALLAH

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Posted

This is the great invention.I'm happy that Pakistan is going up.

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